THE WHAT? MAC has named Danna Paola as its latest Global Brand Ambassador. The Estee Lauder Companies-owned brand said that the pop star’s make-up style reflected its brand values.
THE DETAILS The collaboration is timed to coincide with the US leg of Paola’s tour. The Mexican singer will feature in campaigns worldwide.
THE WHY? Drew Elliott, Global Creative Director, MAC, told Hyperbae, “MAC has an incredible legacy of aligning itself with global tastemakers who share our conviction that self-confidence and creativity drives positive change. Danna’s brilliantly authentic and individual spirit, which comes through so clearly in the way she owns her beauty looks and expresses herself with make-up, is completely in sync with the thinking and the artistry that matters most to MAC.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
