THE WHAT? Manchester City has renewed its global partnership with Unilever-owned Rexona, a relationship that has been in place since 2018 for the men’s team and was extended to include the women’s team in 2020. The new agreement ensures the continuation of this partnership for both teams for multiple years to come.
THE DETAILS Over the course of their partnership, Manchester City and Rexona have worked together on various campaigns, including the Rexona Breaking Limits Programme aimed at empowering youth. They have also engaged in numerous brand campaigns to increase Rexona’s visibility worldwide. Julian Alvarez, serving as a brand ambassador, will continue to be a part of these promotional efforts, particularly in Argentina.
THE WHY? The partnership aims to increase brand awareness for Rexona while continuing the company’s efforts to promote movement and confidence. Manchester City benefits from the financial support and added visibility that comes with the partnership, and Rexona is able to leverage the global appeal of the football club to promote its products. This renewal ensures continued brand presence for Rexona within the stadium and allows fans to engage with the brand through unique experiences.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
