THE WHAT? Maybelline New York teamed up with Ffface.me to install a building-scale AR mirror in Kyiv, Ukraine – said to be the world’s largest to date.
THE DETAILS The L’Oreal-owned make-up brand’s installation spanned 4,000 sq m, and was activated via a kiosk below the screen where visitors could try on the new mascara in virtual reality, with the results appearing on the giant screen above.
THE WHY? The experience racked up 3 million organic views and mentions, L’Oreal reports. As Polina Klekovkina, COO of Ffface.me, claims, “People no longer engage with traditional advertising materials, and we advocate for their rejuvenation through the infusion of interactivity. This care study serves as a testament to this shift.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
