THE WHAT? Maybelline New York has joined forces with the game Splash on Roblox, aiming to attract a new group of makeup enthusiasts within the platform’s music community.
THE DETAILS In this virtual collaboration, Maybelline offers digital makeup looks, mini-games, and exclusive music. The initiative provides an interactive experience within Roblox, allowing users to explore various virtual makeup styles and engage in music-related activities.
THE WHY? According to Emily Arkells, Vice President of Digital for Maybelline New York, this partnership with Splash on Roblox is part of Maybelline’s effort to reach consumers in diverse platforms, offering them a chance to interact with the brand in a novel virtual setting and explore different aspects of self-expression and style.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
