Buy aesthetic products. P&G hails ‘very strong finish’ to fiscal 2023 as net sales rise 5 percent

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THE WHAT? Procter & Gamble has reported its results for the fourth quarter and full year of fiscal 2023. The US FMCG giant branded its performance in the final three months of the year a ‘very strong finish’ as net sales rose 5 percent and diluted and core EPS jumped 13 percent.

THE DETAILS That last-minute uplift contributed to 2 percent net sales growth for the full year to US$80.2 billion, with diluted and core EPS also increasing 2 percent.

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In the April to June 2023 period, Beauty was among the strongest performers with net sales up 8 percent, which P&G attributed to a strong performance from its hair care brands as well as a solid sales jump from the skin care and personal care category. Increased pricing played a key role in value sales rises across the board.  

For fiscal 2024, P&G has forecast sales growth in the range of three to four percent versus the prior year and net earnings per share growth of six to nine percent.

THE WHY? Jon Moeller, Chairman of the Board, President and Chief Executive Officer, commented, “The April-June quarter provided a very strong finish to fiscal year 2023 – top-line growth, bottom-line growth, and cash generation. The team met or exceeded our going-in plans for sales, earnings, and cash in a difficult operating environment and despite significant cost headwinds.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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