THE WHAT? Having acquired the Prada licence in 2021, L’Oréal is ready to take the brand into the realm of skin care and make-up. The Italian designer has entered into two new product categories with the launch of its Prada Skin and Prada Color collections.
THE DETAILS Products will be rolled out via Prada’s own website followed by a selective distribution strategy via Europe’s most prestigious beauty retailers.
The release will be supported by the Rethinking Beauty campaign, which merges the brand’s DNA with technological prowess to encapsulate the ethos of the new collection.
THE WHY? The skin care and make-up collection is expected to account for some 25 to 30 percent of sales by 2026, adding considerable heft to both Prada and L’Oréal Luxe’s bottom line. The launch chimes with a wider trend towards extended luxury beauty collections as fashion extends its reach beyond fragrance.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
