Buy aesthetic products. Revlon tongue-in-cheek response to Selling Sunset star’s TikTok goes viral

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THE WHAT? Revlon has broken the internet with a TikTok post that’s racked up some 4.6 million views. The US make-up brand created the viral video in response to a piece uploaded by Selling Sunset star, Heather Rae El Moussa.

THE DETAILS El Moussa’s post showed the reality TV star discovering a Revlon lip liner in her husband’s van and throwing it away, claiming ‘Revlon? I don’t wear Revlon’. Her husband then responds to camera, ‘She found ski pants three years ago and I’m still in trouble’. In the caption, El Moussa admits that the lip liner belongs to her sister-in-law.

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Revlon’s post showed an employee catching an identical lip liner, saying ‘Thanks, girl. I’ve been looking for that. And I want my ski pants back’.

THE WHY? It’s every brand’s dream to go viral for all the right reasons and Revlon is presumably delighted. Here’s hoping the employee behind this social media mastery has been suitably rewarded.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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