THE WHAT: Schwarzkopf Professional has partnered with Jim Sarbh, designating him as their ‘mane man’. Sarbh, known for his distinctive style, will work alongside Mira Kapoor as part of the brand’s effort to offer tailored hair solutions.
THE DETAILS The brand’s recent campaign featuring Sarbh is targeted at broadening its customer base within the Indian luxury haircare market. Schwarzkopf aims to utilise the actor’s popularity to attract more customers to its products.
THE WHY: Shama Dalal, head of marketing at Henkel Consumer Brands, told ETBrandEquity, “At Schwarzkopf Professional, we strive to bring the latest hair trends, deliver strong results and win consumer confidence with the right conversation. Jim Sarbh’s penchant for creative perfection and unique style resonates with our passion to deliver beyond the norm, making him the perfect ‘Mane Man’ for Schwarzkopf Professional.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
-
Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
-
Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
-
Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
