THE WHAT? SEPHORA and Rare Beauty are launching the “Make a Rare Impact” campaign in line with World Mental Health Day on October 10. On this day, SEPHORA will direct all Rare Beauty product sales to the Rare Impact Fund, an initiative set up by Rare Beauty’s founder, Selena Gomez, in 2020. The fund aims to combat mental health stigma and provide resources for young people globally.
THE DETAILS This effort will be rolled out in the twenty-eight markets where SEPHORA operates. Leading up to World Mental Health Day, SEPHORA and Rare Beauty will produce content to promote open discussions about mental health within their global beauty community.
THE WHY? Selena Gomez initiated the Rare Impact Fund to enhance mental health services and education for young people, something she felt was lacking in her youth. She notes the pressing nature of the mental health crisis for young individuals and acknowledges SEPHORA’s commitment to the cause. On World Mental Health Day, the collaboration seeks to raise funds for the Rare Impact Fund through Rare Beauty’s sales at SEPHORA.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
