THE WHAT? Sephora has debuted a new initiative designed to support and amplify underrepresented emerging artists through its social platforms.
THE DETAILS Sephora Sounds, as the music collective has been dubbed, has welcomed some 55 musical artists of which, more than half are BIPOC and female. The initiative is supported by SixtyFourMusic.
Artists enrolled on the program will have their proprietary tracks featured in the LVMH-owned retailer’s social content.
THE WHY? Brent Mitchell, Vice President of Social Media and Influencers at Sephora, explains, “Within the sound-on world of TikTok and social media today, we’re thrilled to be able to feature and amplify a diverse range of musical artists on our social platforms, showcasing the soundtracks that make up the sounds of Sephora – a sound of strength to empower all creators.”
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
