THE WHAT? Shinsegae International is undergoing a strategic transformation, transitioning from being a local importer of premium beauty products to entering the global luxury cosmetics market with its brand, Poiret.
THE DETAILS As part of this shift, the company is expanding its global presence by offering e-commerce services and exploring the possibility of establishing physical stores in overseas markets, including iconic beauty hubs like Paris and New York, as well as regions with strong demand for luxury cosmetics like the Middle East and China.
THE WHY? The primary motivation behind this strategic shift is to reduce the company’s dependence on imported beauty brands and improve overall profitability. By creating a brand that consistently generates profits in international markets, Shinsegae International aims to secure sustainable growth, even in the face of competition from directly imported products. This strategic move is essential to strengthen the company’s position in the global luxury cosmetics industry and respond proactively to market dynamics.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
