THE WHAT? Shiseido, a Japanese cosmetics company, has reduced its full-year profit forecast due to a drop in demand from Chinese consumers. This decline follows Japan’s release of treated radioactive water from the Fukushima nuclear plant. The company now expects a core operating profit of ¥35 billion ($231 million) for the year, which is 42% less than previously forecasted, and has also lowered its revenue projection to ¥980 billion, a 2% decrease.
THE DETAILS Sales in China and travel markets fell by about 10% in the third quarter after the Fukushima water release. In response, Shiseido cut back on marketing and paused promotions. The company anticipates the impact of this issue to last until the first quarter of 2024. The release of Fukushima water, though meeting global safety standards, has led to tensions, with China suspending imports of Japanese seafood and spreading concerns about Japanese cosmetics on social media.
THE WHY? Shiseido’s revised profit forecast highlights the challenges faced by international companies in dealing with geopolitical and environmental issues. The company’s performance reflects the broader impact of international relations and public perception on business, particularly in sensitive sectors like cosmetics. This situation has led to a notable decline in Shiseido’s stock value, contrasting with the general market growth.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
