THE WHAT? Austin Butler is the new global ambassador for Yves Saint Laurent Beauty’s men’s fragrance, MYSLF. He acknowledged the brand’s history, mentioning Yves Saint Laurent’s first fragrance in 1964 and expressed appreciation for M. Saint Laurent’s rebellious spirit.
THE DETAILS MYSLF will first be available on YSL Beauty’s U.S. platform on Tuesday, with a wider release on Thursday. This follows the brand’s previous releases: “Y for Men,” La Nuit de L’Homme (2009), and L’Homme (2006).
THE WHY? Behind MYSLF, Stephan Bezy, the international general manager of Yves Saint Laurent Beauty at L’Oréal, stated that MYSLF aims to appeal to Gen Z. The generation’s experiences, including shifts in the perception of masculinity and the rise of gender fluidity, influenced the fragrance’s conception. For Gen Z, identity and self-expression are paramount.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
