Buy aesthetic products. ‘The best way to manage disruption is to lead it’: P&G publishes Annual Report 2023

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THE WHAT? Procter & Gamble has published its 2023 Annual Report. The company highlighted that it has delivered another strong year in fiscal 2023, reporting net sales of US$82 billion, up 7 percent in organic terms, while core EPS growth rose 2 percent.  

THE DETAILS P&G credited its integrated strategic choices for its success, despite ‘a very difficult operating environment’. Its focused portfolio, superiority across product, packaging and communication, enhanced productivity, ability to adapt and agility have all contributed to growth.

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Going forward, the US FMCG giant is focusing on four focus areas to improve execution of its strategy: supply chain, environmental sustainability, digital acumen and employee value equation.

THE WHY? Jon Moeller, Chairman of the Board, President and CEO, commented, “Pre-COVID, during COVID and since COVID, pre-inflation and since inflation, we have delivered consistent, strong top-line growth across categories and geographies, core EPS growth each of the last five fiscal years, and consistent cash return to shareowners.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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