Buy aesthetic products. Watsons teams up with P&G, L’Oréal and Kenvue to accelerate sustainability efforts

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THE WHAT? Watsons has announced a partnership with Kenvue, L’Oréal and P&G. The collaboration will leverage the collective expertise of the AS Watson-owned beauty retailer and its supplier partners to amplify the impact of their sustainability initiatives.

THE DETAILS With Kenvue, Watsons will promote a region-wide Green Smiles Campaign across Asia aimed at inspiring shoppers to make greener choices in store.

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The Asian health and beauty chain is working with P&G and L’Oréal, meanwhile, to encourage recycling of plastic containers via their respective Plastic Reborn and Beauty for Future campaigns.

THE WHY? Malina Ngai, CEO of A.S. Watson (Asia & Europe), reveals, “At Watsons, sustainability is at the heart of our business, and we recognise the importance of prioritising it. As the leading industry player, we take our responsibility to lead by example, encouraging our supplier partners to join us in our journey to build a better world. We believe that only by working together, we can create a bigger positive impact to our planet. Our partnership with Kenvue, L’Oréal, and P&G is a significant step towards achieving our shared sustainability goals.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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