THE WHAT? Estee Lauder-owned TOM FORD BEAUTY has officially appointed Wei Daxun as its fragrance ambassador, with plans to release a new advertising campaign. In the campaign, Wei Daxun portrays two distinct looks, representing the fragrances “White Musk” and “Precious Oud.”
THE DETAILS In August, the two parties collaborated on a promotional video that reinforced Wei Daxun’s “New Chinese CEO” role from a well-known drama. This recent announcement indicates a deeper level of partnership between the actor and the brand.
THE WHY? This collaboration aims to leverage Wei Daxun’s popularity to enhance TOM FORD BEAUTY’s market presence while offering Wei Daxun an avenue to expand his brand associations beyond the entertainment industry.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
