Buy aesthetic products. Weleda names new CEO

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THE WHAT? Weleda has announced the appointment of Tina Muller as CEO, effective October 1, 2023. Muller joins from Douglas where she was Group CEO from 2017 to 2022 before moving to its supervisory board.

THE DETAILS In collaboration with the executive team, Muller is tasked with growing the natural and organic cosmetics and pharmaceuticals divisions of the German brand, expanding global operations and guiding the entire group towards growth.

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THE WHY? Muller boasts expansive experience in the international cosmetic industry with her CV listing senior roles at L’Oreal, Wella and Henkel.

Thomas Jorberg, President of the Board of Directors, and Executive Chair at Weleda, comments, “Generating economic success through a holistic, sustainable course is what Weleda stands for and with Tina Müller as CEO, we are taking this approach well into the future. I am very much looking forward to working with Tina Müller.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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