THE WHAT? Body care brand Luna Daily has launched a campaign created in partnership with Joan London, aimed at normalizing and destigmatising the word ‘vulva’.
THE DETAILS Vulva Therapy, as the initiative has been dubbed, comprises a free exposure therapy hotline where callers can access a short series of therapy techniques to shake off societal shame.
The hotline will be supported by impactful out of home creative, an educational hub on the brand’s website and guerilla activations.
THE WHY? The misuse and fear of the anatomically correct name is leading women to experience health issues from using intimate care products incorrectly. Katy Cottam, Founder of Luna Daily, comments, “We’re not just challenging the status quo; we’re redefining how society views the word ‘vulva’ and our bodies. This campaign embodies our mission to empower women and promote open, unapologetic conversations about our bodies. It’s about time that the vulva is celebrated as a natural and integral part of who we are.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
