THE WHAT? Jean-Paul Gaultier will launch a new women’s fragrance, “Gaultier Divine,” this August. Yara Shahidi, an actress and activist, is the face of the campaign.
THE DETAILS? Shahidi’s involvement in the campaign isn’t limited to being its frontwoman. She was also included in casting decisions and creative aspects of the launch. The campaign for “Gaultier Divine” aims to portray all women as goddesses.
THE WHY? The campaign aims to mirror the ethos of the fragrance itself: a celebration of all women. Shahidi’s role reflects this ethos, lending a sense of authenticity to the campaign. The fragrance continues Gaultier’s tradition of challenging conventions and embracing diversity.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
-
Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
-
Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
-
Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
