THE WHAT? Zegna has announced a long-term licensing agreement with Give Back Beauty covering the creation, production, marketing and distribution of fragrances and cosmetic products under the designer label.
THE DETAILS “We are enthusiastic about our new partnership with Zegna and confident that it will accelerate many of our shared business strategies, including those surrounding ethical entrepreneurship and environmental consciousness,” says Corrado Brondi, CEO and founder of Give Back Beauty. “Our position as a best-in-class beauty partner is aligned to Zegna’s standing as the world’s leading luxury menswear house. Our outstanding reputations have been solidified through being quick to innovate and a mutual focus on long-term success. We look forward to celebrating our inevitable achievements and navigating this new journey together.”
THE WHY? Ermenegildo “Gildo” Zegna, Chairman and CEO of Zegna Group, reveals, “Give Back Beauty’s renowned multi-category expertise and attention towards both innovation and sustainability make it the ideal partner to develop new beauty products for men that are perfectly aligned with Zegna’s responsible DNA and unique identity. This license agreement is consistent with our selective Zegna brand extension strategy further enriching the clients’ experience in the next years.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
