THE WHAT? L’Oreal Paris has named Australian swimmer Cody Simpson as the latest face of its Men Expert range.
THE DETAILS Simpson noted on his Instagram account, “Being a swimmer in the chlorine for hours a day, I’m glad I have @lorealparis to keep my skin hydrated. Stoked to be in their Men Expert campaign for the new L’Oreal Paris Power Age Serum and Moisturiser.”
THE WHY? Simpson has attracted attention after being romantically linked to Miley Cyrus and boasts 5.1 million followers on Instagram. With sporting spokespeople a perennial favourite with men’s grooming brands, the additional media attention Simpson has garnered from his personal life is presumably a bonus for the French beauty behemoth.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
