THE WHAT? MAC Cosmetics is hoping to catch the attention of young millennial or Gen Z, multi-ethnic consumers with its latest launch. The Estee Lauder Companies-owned make-up brand is launching a new range of foundations with an 80 percent serum base, designed to offer lighter coverage for radiant skin.
THE DETAILS The skin care adjacent foundation will be available in 56 shades, according to a report published by WWD. The brand has plans to roll out this hybrid approach to other core categories too – the first half of 2024 will see the launch of lip products boasting skin care ingredients.
THE WHY? Rachel Lockett, MAC’s Vice President of Marketing, told WWD, “At this point, skinification has touched nearly every category. Face is where we’re starting most intuitively but we’re looking to bring it across a lot of our portfolio.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
