Buy aesthetic products. Clinique makes eyes at new beauty niche; hires first ophthalmologist

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THE WHAT? Clinique has announced leading NYC-based ophthalmologist, Dr Ashley Brisette as its first guiding ophthalmologist. The Estee Lauder Companies-owned brand will tap Brisette’s expertise to develop new products and produce dynamic educational content for consumers and Consultants.

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THE DETAILS Brisette’s first campaign will be for Clinique’s new High Impact High Fi Full Volume Mascara.

THE WHY? Janet Pardo, Senior Vice President, Global Product Development, Clinique, reveals, “We are thrilled to welcome Dr Brissette to the Clinique family, inspired by her impact in the ophthalmology field in both her contributions to medical literature and in her work with daily patients. We look forward to this partnership including the critical expertise and insights she brings in helping Clinique continue to carry out our commitment to safety at every step.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

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  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

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