THE WHAT? Rumors are swirling around the future of Procter & Gamble’s First Aid Beauty (FAB) brand in China. The US FMCG manufacturer is said to have closed down the brand’s Douyin and Tmall flagships.
THE DETAILS Retailers on Taobao are also staging clearance sales, while FAB’s accounts on popular Chinese social media sites such as WeChat, Weibo and Xiaohongshu have not posted since the end of last year, according to a report published by Dao Insights.
THE WHY? Both FAB and Procter & Gamble have declined to comment to the media outlets that have contacted them but presumably, the brand’s sales have disappointed and P&G is making a tactical exit in order to focus its resources in more successful markets.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
