Buy aesthetic products. Is this the end of queuing? Sephora to usher in Tap to Pay on iPhone

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THE WHAT? JP Morgan Payments has announced that it is launching Tap to Pay on iPhone for its US clients –Sephora will be the first to roll out the new capability across its US freestanding stores. The technology allows merchants to accept contactless payments from iPhone users without a physical terminal.

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THE DETAILS Sephora’s Beauty Advisors will be able to accept credit and debit cards, Apple Pay and other digital wallets anywhere in store via their iPhones and the Point of Sale App, meaning shoppers will be able to engage and pay anywhere with WiFi or cell service for a seamless checkout experience.

THE WHY? Stefan Jensen, Vice President, Treasurer, at Sephora, noted, “Sephora operates with a customer-first mindset, and our goal is to provide an elevated shopping experience in all of the ways that our beauty community chooses to shop with us. Tap to Pay on iPhone allows our Beauty Advisors to complete contactless transactions easily with only an iPhone—anywhere in the store. It’s a win-win: our customers get a transparent and secure transaction without waiting in a long queue, and our Beauty Advisors have more freedom to build meaningful connections with our shoppers.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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