THE WHAT? Procter & Gamble Co. is considering selling its Chinese operations of the hair-care brand VS Sassoon, as reported by sources familiar with the situation. The company is in the early stages of seeking potential investor interest for the business, exploring options that include selling either the entire stake or a partial one. P&G is aiming for a valuation of approximately US$1 billion for the asset, but there is no guarantee that these considerations will lead to an actual sale.
THE DETAILS The company has admitted to consistently evaluating their portfolio for potential changes, although specific details regarding this deal were not provided. This potential sale is being considered amidst a challenging market environment in China, with P&G experiencing volatility and weakened shipment volumes in the region. The company’s CFO, Andre Schulten, has acknowledged these market challenges and does not anticipate a quick recovery in China.
THE WHY? P&G’s shares experienced an increase despite these challenges, rising by 2.6% on the announcement day. The VS Sassoon brand, with its legacy tied to the famous hairstylist Vidal Sassoon, was acquired by P&G in the 1980s through the purchase of Richardson-Vicks. Currently, the brand is under evaluation for potential changes in its Chinese operations.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
