Buy aesthetic products. Yakult opens café and beauty salon in Japan’s Utsunomiya

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THE WHAT? Yakult’s Utsunomiya-based distributor has opened a café, beauty salon and gallery space in Japan’s Tochigi prefecture. It is said to be the first of its kind.

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THE DETAILS The space will serve as a service centre for deliveries as well as raise brand awareness via the on-site wellness complex, according to a report published by Mainichi. The company is said to be planning a second branch.

THE WHY? President of Utsunomiya Yakult, Keizo Shibata, told Mainichi, “We hope that people who don’t know about Yakult come visit and see themselves in various ways enjoying Yakult products including meals and beauty services.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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